As CFO, he was instrumental in keeping the company's costs under control.

The electric pickup vehicle was created to break the mould of a typical pickup truck.


features a trapezoidal appearance and an indestructible body.

Some industry insiders are concerned that the vehicle's distinctive look would limit its appeal to purchasers.

and that the costs of starting production will reduce profitability at a time when margins are already under pressure.

Investors believe the vehicle will be worth the wait.

and that it will breathe new life into the Tesla brand

which has a more mature lineup than many of its competitors.